On February 12, 2010, after the Opening Ceremonies of the Winter Olympics, WXII became the last local station to produce news in 16:9 widescreen SD, joining WGHP and WFMY. On weekends, a two-hour morning newscast begins at 5 am, followed by half-hour blocks at 6 and 11 pm. A 2½ hour morning newscast begins at 4:30 am, followed by one-hour blocks at noon and 5 pm, a half-hour block at 6 pm, and a 35-minute wrap at 11 pm. WXII currently broadcasts 33.5 hours of local news per week, with 5.5 hours on weekdays and 3 hours on weekends. Ratings began to increase following a series of severe weather events in the late 1980s and early 1990s. Phil, Inside Edition, and Entertainment Tonight. Syndicated programs on WXII12 include: Live with Regis and Kelly, Dr. WXII use to be carried by Charter Cable of Boone (serving both Avery and Watauga counties) until the mid-2000s, when it was replaced by WCNC from Charlotte. Also, the Independent Cities of Danville, Galax, and Martinsville carry WXII as well. In addition to cable, WXII can be seen on DirecTV in Virginia border counties Carroll, Henry, and Grayson. It is also carried in New London, Stanley County which is part of the Charlotte DMA. WXII is carried on West Jefferson cable outlets in Ashe County, which is part of the Charlotte DMA. Cable and satellite carriage outside of the market The station's digital signal, UHF 31, is multiplexed. When Pulitzer bowed out of broadcasting in 1997, Hearst bought the entire group, including WXII. Multimedia swapped WXII and WFBC-TV in Greenville, South Carolina (now WYFF) to Pulitzer in 1983 in exchange for KSD-TV in St. Two other stations in the market later switched to Roman numeral call letters ( WXLV-TV 45 and WLXI-TV 61 WGSR-LP's previous incarnation also used Roman numerals as WXIV). At the time of the call letter change, the station ran a promotional ad parodying the death of Julius Caesar to amplify the Roman numeral theme. The letters "XII" from "WXII" are the Roman numerals for the number "12", which is the station's channel number. Gray was thus forced to sell WSJS-TV in 1972 to Multimedia Inc., who renamed the station WXII-TV. However, the Federal Communications Commission (FCC) ruled that TV stations could not also own the cable systems in their markets. Gray also received the franchise for the city's cable system. When Piedmont Publishing was sold to Media General in 1968, Gordon Gray, the longtime publisher of both papers, held onto WSJS-AM-FM-TV as Triangle Broadcasting. The tower was moved to Sauratown Mountain in 1955. The station originally broadcast from an antenna near Kernersville. The first broadcast was of the first game of the World Seriesbetween the New York Yankees and the Brooklyn Dodgers. The station first broadcast from the basement of WSJS studios on Spruce Street in Winston-Salem. ABC was shared with WFMY until WGHP signed on in 1963. The station has always been affiliated with NBC. The pay has certainly improved, but it was a more enjoyable career than it has become now. We were all scrambling around trying to make a living. There were three of us, and we all did multiple jobs - the weather, commercials, a teenage dance party. Johnny Beckman, an early employee, recalls working at WSJS-TV in those early years. The station at first was owned by a subsidiary of Piedmont Publishing, publishers of the Winston-Salem Journal and Twin City Sentinel along with WSJS radio ( 600 AM and 104.1 FM, now WTQR), and Hollywood star Mary Pickford and her husband Buddy Rogers. It is the third-oldest surviving station in North Carolina, behind Charlotte's WBTV and Greensboro's WFMY-TV. The station began operation on Septemas WSJS-TV. 3 Cable and satellite carriage outside of the market.The Number 1 Choice for News in the Triad Winston-Salem/ Greensboro/ High Point, North Carolina The station is carried on cable channel 11 in most parts of the market. Its transmitter is located on Sauratown Mountain in Stokes County, North Carolina. It is licensed to Winston-Salem and is currently owned by the Hearst Corporation. WXII-TV ( digital channel 31, virtual channel 12) is the NBC television station licensed for the Greensboro– High Point– Winston-Salem, North Carolina ( Piedmont Triad) designated market area.
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